Christian Schaaf's Blog + Portfolio

Fall 2024 Writing Projects

Read through my blog posts below that were written and designed as part of my graduate level “Intro to Graduate Studies” and “Writing for Interactive Media” courses at Quinnipiac University.

  • From Overwhelmed to Job-Ready: How to Build a Portfolio that Gets You Hired
  • Designing the Story: How to Make Your Brand Stand Out in a Noisy World
  • From Idea to Execution: My Content Creation Process
  • Behind the Profile: LinkedIn’s Privacy Policy
  • Values First, Visibility Second: An Influencer Strategy for the National Park Service
  • Just Target It: How Nike Uses Audience Segmentation to Win on Paid Social
  • Analyzing the Effectiveness of a TikTok Ad: Litter-Robot 5
  • From Strategy to Sign-Ups: Designing a Conversion-Driven Paid Social Campaign
  • From Presence to Purpose: Leveraging Organic Social Media to Drive Engagement and Conversions at The Pathway School
  • Where Athletes and Audiences Meet: New Balance’s Social Media Strategy