Christian Schaaf's Blog + Portfolio

Fall 2024 Writing Projects

Read through my blog posts below that were written and designed as part of my graduate level “Intro to Graduate Studies” and “Writing for Interactive Media” courses at Quinnipiac University.

  • Just Target It: How Nike Uses Audience Segmentation to Win on Paid Social
  • Analyzing the Effectiveness of a TikTok Ad: Litter-Robot 5
  • From Strategy to Sign-Ups: Designing a Conversion-Driven Paid Social Campaign
  • From Presence to Purpose: Leveraging Organic Social Media to Drive Engagement and Conversions at The Pathway School
  • Where Athletes and Audiences Meet: New Balance’s Social Media Strategy
  • Polishing in Premiere: Bringing My Mini-Documentary to Life
  • Framing the Story: How I Planned My Mini-Documentary
  • Hopping Between Angles: How I Created a Multi-Shot “How to Draw a Frog” Video
  • Behind the Lens: Inside the Making of My Video Montage
  • The Blueprint Behind the Camera: Planning the Perfect Montage